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Number One Reason Kids Play Sports? Hint: It’s NOT Winning!

Scoring goals, winning, medals, and trophies. That’s what’s best about sports, right? Nope. Not according to the kids. Reasons Why Kids Say They Like Playing Sports When Amanda Visek, an exercise science professor at George Washington University, surveyed nearly 150…

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Have Millennials Changed Sports for Good?

Millennials (also known as Generation Y) have been the topic of countless news stories and business articles—how to market to them, how to share office space with them, what they want out of life, etc. While there are no precise…

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The Cost of Early Sport Specialization in Youth Sports

The overwhelming trend right now is for kids to play one sport, play it year-round, and on elite travel teams that start at increasingly younger ages. Specialization is the name of the game. Gone are the days of switching sports…

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Coaching iGeneration Athletes

As confounding as Millennials have been to many consumer-driven businesses and entertainment companies (not to mention their own parents and the entire generation before them), the next generation may prove to be even more mystifying. They are the iGeneration. Seemingly…

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