Serena is the former owner and creator of The Coastal Corporation Cheer and Dance Events, Battle at the Capitol National Championship, United Cheer Expo and many other events in the Cheer industry. She has been honored as Business Women of the Year and elected on the boards of many industry associations from their inception. Serena transitioned from Coastal by selling her company to The JAM Brands in 2008 and continued to run her brand as well as her new job title of Vice President of Business Development and was tasked with overseeing the synergies of all brands event vendors, event venue contracts, housing, development of new markets and creating a sponsorship packet for a new all company inclusive championship event. Serena was recruited to be a part of a new division at Collinson Media in 2010 called Collinson Events. Serena helped develop the model for Collinson Events that is now Team Travel Source today. In her lifetime as an event planner she has also worked in planning weddings, bridal shows, fashion shows, tradeshows, sports camps, concerts and more.
April is the former Vice President of The JAM Brands, a corporation that runs eight different sports series and sportswear companies. April worked in all areas of the company and managed each of the Brand Directors. April was also heavily involved in the corporation’s complex budgets and financial growth strategy. She was in charge of the corporations special and premier events. In 2016 April was awarded one of the top 10 Women in the Sports Industry by Collinson Media.