Owners
Serena Higdon
Serena is the former owner and creator of The Coastal Corporation Cheer and Dance Events, Battle at the Capitol National Championship, United Cheer Expo and many other events in the Cheer industry. She has been honored as Business Women of the Year and elected on the boards of many industry associations from their inception. Serena transitioned from Coastal by selling her company to The JAM Brands in 2008 and continued to run her brand as well as her new job title of Vice President of Business Development and was tasked with overseeing the synergies of all brands event vendors, event venue contracts, housing, development of new markets and creating a sponsorship packet for a new all company inclusive championship event. Serena was recruited to be a part of a new division at Collinson Media in 2010 called Collinson Events. Serena helped develop the model for Collinson Events that is now Team Travel Source today. In her lifetime as an event planner she has also worked in planning weddings, bridal shows, fashion shows, tradeshows, sports camps, concerts and more.
April LaFramboise
April is the former Vice President of The JAM Brands, a corporation that runs eight different sports series and sportswear companies. April worked in all areas of the company and managed each of the Brand Directors. April was also heavily involved in the corporation’s complex budgets and financial growth strategy. She was in charge of the corporations special and premier events. In 2016 April was awarded one of the top 10 Women in the Sports Industry by Collinson Media.
Vice Presidents

Josh Akright
Kelley Roberts
Executive Support
Sydney Holnagel
Sales
Joe Albsmeyer
National Account Directors
Ainsley Harris
Christina Heintz
Vicki Golemboski
Account Managers
Erin Hobson
Rebecca Brittain
Katie Nagel

LeAnne Humphrey
Patricia Driscoll
Chris Miele
Brittany Raber
Account Admins
Kayleah Barnes
Samantha Barnes
Katie Harrison
Chelsea McCormick
Team Relations

Beth Matran
Sydney Pridemore
Juan McCrory
Chelsie Pendigraph
Dana Frakes
Andrea Neal
Customer Relations
Dawn Ashburn
Denise Buenning
Evan Schreiman
Hotel Relations
Lee’Anne Hardin

Jackie Napper
Accounting
Kirsten Haysley
Jeanne Vance
IT
Angela Forte
Future Rock Stars

Aubrey

Tyzen

Addie

Brody

Dawson

Harper & Hayden

Allie Lynn

Beau & Boone

Raeleigh

Olivia

Phebe and Dillon

Konstantinos

Olivia

Eli

Ethan - ET
