Our Owners
The TTS owners have a combined 40+ years of sports event planning experience. They have a FULL understanding of your needs as event producers, your athletes and your attendees! They have lived with the pressure that comes with the need to make their events successful and profitable. There are some lessons only a person in that position can understand, and that is why our service was created — to help you achieve the success you are striving for! We will use our experience and relationships to make that happen. Consider us your secret weapon!
APRIL LAFRAMBOISE — OWNER
April is the former Vice President of The JAM Brands, a corporation that runseight different sports series and sportswear companies. April worked in all areas of the company and managed each of the Brand Directors. April was also heavily involved in the corporation’s complex budgets and financial growth strategy. She was also in charge of the corporations special and premier events. April leads the operating and financial side of TTS and is known for her analytical mindset, attention to detail and employee motivation. Recently, April was awarded one of the top 10 Women in the Sports Housing Industry by Collinson Media.April is the former Vice President of The JAM Brands, a corporation that runs eight different sports series and sportswear companies. April worked in all areas of the company and managed each of the Brand Directors. April was also heavily involved in the corporation’s complex budgets and financial growth strategy. She was also in charge of the corporations special and premier events. April leads the operating and financial side of TTS and is known for her analytical mindset, attention to detail and employee motivation. Recently, April was awarded one of the top 10 Women in the Sports Housing Industry by Collinson Media.
SERENA ANDREWS HIGDON — OWNER
Serena is the former creator and owner of The Coastal Corporation Cheer & Dance Championships, a $3 million dollar company who hosted Battle at the Capitol National Championship, United Cheer Expo and many other events in the cheer industry. She was also a leader in the development of the USASF, “The United States All Star Federation”, which is now the rule making body for All Star Cheerleading. Serena created and managed the increase in vendors for all events, brand wide venue contracts and supported the marketing team by creating the sponsorship program. Serena is the creative mind behind the TTS IT, Sales & Marketing initiatives.
JOSH AKRIGHT — PARTNER
Josh has a diverse background in youth and amateur sports. The journey started with a passion for sports and ice hockey specifically playing AAA hockey as a youth player, Junior A, NCAA Division I and finally minor pro hockey. Post playing career, Josh wanted to stay involved in hockey and became a hockey director managing youth programs, adult programs, camps, clinics and tournaments. In 2008 Josh founded T3 Travel a youth and amateur sports event housing company, later selling the company in 2015 to Legacy Global Sports where he continued as an executive of PSE Event Housing, a division of Legacy Global Sports. Currently, Josh is a managing partner at TTS as Vice President of Business Development.
KELLEY ROBERTS — PARTNER/PRESIDENT
Kelley has been with TTS for over seven years and started as the Director of Volleyball Accounts. She most recently worked with all operations teams at TTS to ensure our processes and procedures are similar. Prior to coming to TTS, Kelley produced large cheerleading and dance competitions for more than 10 years as the VP of Operations at The JAM Brands (Varsity). She also did fundraising for St. Jude Children’s Research Hospital through sport and endurance events, and still continues to volunteer her time to raise funds for St. Jude. Kelley played most sports growing up, chose dance in high school as her main sport and danced for four years at the University of Kentucky on their dance team. Kelley has strengths in every area and is now serving as the President of TTS.